The scale descriptors "very bad," "bad," "neither bad nor good," "good," and "very good" are commonly used when studying the construct (Table 9.3 in the text).
A) satisfaction
B) purchase intent
C) attitude
D) purchase frequency

Question

Quizplus · Accepted Answer

Attitude is a construct that is commonly studied using the scale descriptors "very bad," "bad," "neither bad nor good," "good," and "very good."

The Scale Descriptors "Very Bad," "Bad," "Neither Bad nor Good