The scale descriptors "never," "rarely," "sometimes," "often," and "very often" are commonly used when studying the construct (Table 9.3 in the text).
A) attitude
B) purchase intent
C) purchase frequency
D) satisfaction

Question

Quizplus · Accepted Answer

These descriptors are typically used to measure how frequently a behavior occurs, such as purchase frequency.

The Scale Descriptors "Never," "Rarely," "Sometimes," "Often," and "Very Often