According to Table 6.3 in the text, the comparative evaluation of survey methods, the tendency of the respondents to give answers that are socially acceptable whether or not they are true refers to the criteria.
A) perceived anonymity
B) response rate
C) control of field force
D) social desirability/sensitive information

Question

Quizplus · Accepted Answer

Social desirability/sensitive information refers to the tendency of respondents to provide answers that are socially acceptable, which may not necessarily be true.