________ is a technique for conducting depth interviews in which a line of questioning proceeds from product characteristics to user characteristics.
A)Hidden issue questioning
B)Symbolic analysis
C)Laddering
D)None of the above

Question

Quizplus · Accepted Answer

This technique is known as laddering, where the interviewer starts with questions about the product or service and progressively moves towards understanding the motivations and values of the user. This helps to uncover the deeper needs and wants of the user, which can then be used to inform product development or marketing strategies.

________ Is a Technique for Conducting Depth Interviews in Which