The Real Research City Mall focus group example in the text used focus groups to uncover .
A) information on mall brand identity versus other malls
B) information on the brand value of the mall
C) information on the mall visit experience
D) all of the above

Question

Quizplus · Accepted Answer

The focus groups were used to gather comprehensive insights, including brand identity, brand value, and the overall mall visit experience, hence covering all the options listed.

The Real Research City Mall Focus Group Example in the Text