One of the findings of the City Mall focus group research mentioned in the text was that respondents who go to the mall for entertainment try to hold costs to under $30, except for special occasions. The client reviewed this information and decided to design a mall experience package that would cost $29.95 The client has fallen victim to which disadvantage of focus groups?

Question

Quizplus · Accepted Answer

The client has fallen victim to both misrepresentation and misuse. Misrepresentation occurs when the focus group findings are not accurately interpreted, and misuse happens when the findings are applied inappropriately, such as designing a package based solely on the cost threshold without considering other factors.

One of the Findings of the City Mall Focus Group