Projective techniques are used less frequently than unstructured direct methods (focus groups and depth interviews). A possible exception may be _ , which is used commonly to test brand names and occasionally to measure attitudes about particular products, brands, packages, or advertisements.
A) word association
B) story completion
C) cartoon tests
D) sentence completion

Question

Quizplus · Accepted Answer

Word association is commonly used to test brand names and can also be used to measure attitudes about products, brands, packages, or advertisements.

Projective Techniques Are Used Less Frequently Than Unstructured Direct Methods