The cost of online focus groups is much less than for traditional focus groups.Firms are able to keep costs between one-fifth and one-half the cost of traditional focus groups.

Question

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Online focus groups do not require the same level of logistical and operational costs as traditional focus groups, such as renting a physical space, providing transportation and compensation to participants, and hiring moderators. Therefore, companies are able to save a significant amount of money on conducting online focus groups.

The Cost of Online Focus Groups Is Much Less Than