A focus group should be homogeneous in terms of demographic and socioeconomic characteristics.

Question

Quizplus · Accepted Answer

A focus group should be homogeneous to ensure that participants feel comfortable sharing their opinions and to minimize the influence of power dynamics or significant differences in perspective that could skew the discussion. This homogeneity helps in obtaining more focused and relevant insights related to the specific demographic or socioeconomic group being studied.

A Focus Group Should Be Homogeneous in Terms of Demographic