Projective techniques are different from focus groups and depth interview techniques in that projective techniques attempt to disguise the purpose of the research.

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Projective techniques are designed to elicit unconscious associations or feelings that participants may not be able to articulate in a direct or conscious way. They do this by presenting participants with ambiguous stimuli such as images or words, and asking them to respond with the first thing that comes to mind. By disguising the purpose of the research, projective techniques can help to bypass social desirability biases and get at more authentic responses. In contrast, focus groups and depth interviews are more direct and overt in their approach to collecting data.

Projective Techniques Are Different from Focus Groups and Depth Interview