Because the researcher is often not familiar with the foreign product market to be examined,qualitative research is crucial in international marketing research.Discuss the issues a company should consider before using projective techniques in international marketing research.

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The Answer of Because the researcher is often not familiar with the foreign product market to be examined,qualitative research is crucial in international marketing research.Discuss the issues a company should consider before using projective techniques in international marketing research.

Because the Researcher Is Often Not Familiar with the Foreign