A data gathering technique that is comprised of samples of respondents whose television viewing behavior is automatically recorded by electronic devices, supplementing the purchase information recorded online or in a diary is referred to as .
A) media panels
B) purchase panels
C) scanner diary panels/cable TV
D) scanner panels

Question

Quizplus · Accepted Answer

Media panels are a data gathering technique that is comprised of samples of respondents whose television viewing behavior is automatically recorded by electronic devices, supplementing the purchase information recorded online or in a diary.

A Data Gathering Technique That Is Comprised of Samples of Respondents