Creating a marketing database involves all of the following steps except .
A) enhancing consumer purchase information by overlaying it with demographic and psychographic information
B) analyzing information in terms of a customer's activity over the life of the business relationship
C) transferring raw sales information to a microcomputer
D) none of the above

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The Answer of Creating a marketing database involves all of the following steps except .
A) enhancing consumer purchase information by overlaying it with demographic and psychographic information
B) analyzing information in terms of a customer's activity over the life of the business relationship
C) transferring raw sales information to a microcomputer
D) none of the above

Creating a Marketing Database Involves All of the Following Steps