Which statement is not true about research design?
A) Research design is a framework for conducting the marketing research project.
B) Research design is undertaken before developing the approach to the problem.
C) Research design is undertaken after the marketing research problem is defined.
D) Research design specifies the measurement and scaling procedures.

Question

Quizplus · Accepted Answer

Research design is undertaken after the marketing research problem is defined, not before developing the approach to the problem.

Which Statement Is Not True About Research Design