Many factors have an impact on the definition of the marketing research problem. These factors encompass the environmental context of the problem. Which of the following is not one of the factors?
A) past information and forecasts pertaining to the industry and the firm
B) marketing and technological skills of the firm
C) objectives
D) geographical environment

Question

Quizplus · Accepted Answer

The geographical environment is not typically considered a factor in defining the marketing research problem's environmental context, which focuses more on internal and industry-specific factors.

Many Factors Have an Impact on the Definition of the Marketing