In the example of McDonald's introduction of McArabia into the Egyptian market given in your text, McDonald's used an understanding of _ _ to identify the real causes that led to the failure of the McFalafel.
A) the legal environment
B) the economic environment
C) objectives
D) buyer behavior

Question

Quizplus · Accepted Answer

McDonald's used an understanding of buyer behavior to identify why the McFalafel failed, allowing them to better tailor their product offerings to meet local consumer preferences with the McArabia.

In the Example of McDonald's Introduction of McArabia into the Egyptian