How consumers' intentions to buy a brand vary with different levels of price and different levels of distribution is best analyzed via .
A) regression
B) ANCOVA
C) n- way ANOVA
D) one- way ANOVA

Question

Quizplus · Accepted Answer

n-way ANOVA is used to analyze the impact of two or more independent variables (such as price and distribution levels) on a dependent variable (such as consumers' intentions to buy a brand).

How Consumers' Intentions to Buy a Brand Vary with Different