How consumers' "intentions to buy the brand" varies with different price levels is best analyzed via .
A) regression
B) one- way ANOVA
C) t tests
D) ANCOVA

Question

Quizplus · Accepted Answer

One-way ANOVA is used to compare means across multiple groups, such as different price levels, to see if there is a statistically significant difference in consumers' intentions to buy the brand.

How Consumers' "Intentions to Buy the Brand" Varies with Different