Which treatment of unsatisfactory responses is particularly attractive for business and industrial marketing surveys where the sample sizes are small and the respondents are easily identifiable?
A) assigning missing values
B) discarding unsatisfactory responses
C) recoding unsatisfactory responses
D) returning to the field to get better data

Question

Quizplus · Accepted Answer

Returning to the field to get better data is particularly attractive for business and industrial marketing surveys with small sample sizes and identifiable respondents, as it allows for more accurate and complete data collection.

Which Treatment of Unsatisfactory Responses Is Particularly Attractive for Business