Respecting the respondent's privacy, feelings, and dignity and ensuring the integrity of the data collection process are aspects of .
A) ethics in marketing research
B) supervision of field workers
C) evaluation of field workers
D) training of field workers

Question

Quizplus · Accepted Answer

Ethics in marketing research involves respecting the respondent's privacy, feelings, and dignity, and ensuring the integrity of the data collection process.

Respecting the Respondent's Privacy, Feelings, and Dignity and Ensuring the Integrity