Which statement does not apply only to international research?
A) Local fieldwork agencies are unavailable in many countries.
B) A global approach to marketing research is desired, which may require using the same methodologies for studies conducted in the United States so that U.S. data can be compared to other countries.
C) Local field workers can create an appropriate climate for the interview and be sensitive to the concerns of the respondents.
D) Interviewer cheating may be more of a problem in many foreign countries than in the United States.

Question

Quizplus · Accepted Answer

A global approach to marketing research is not unique to international research. It can also be used in domestic research when a company wants to compare data from different regions of the country.

Which Statement Does Not Apply Only to International Research