Consumer research conducted in Mexico and Saudi Arabia used different sampling techniques for the same study. In Mexico, was used by having experts identify neighborhoods where the target respondents lived; homes were then randomly selected for interviews. In Saudi Arabia, employing the snowball procedure was used because there were no lists from which sampling frames could be drawn and social customs prohibited spontaneous personal interviews.

Question

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In Mexico, judgmental sampling was used as experts identified neighborhoods, and in Saudi Arabia, convenience sampling was employed using the snowball procedure due to the lack of sampling frames and social customs.

Consumer Research Conducted in Mexico and Saudi Arabia Used Different