Which of the following statements are true concerning questionnaire design for international marketing research?
A) It is desirable to have two or more simple questions rather than a single complex question.
B) Unstructured or open- ended questions should be used with caution in countries with high illiteracy rates.
C) The questionnaire may have to be suitable for administration by more than one method.
D) All of the above statements are true.

Question

Quizplus · Accepted Answer

All the statements are true: A) Simple questions are preferred to avoid confusion. B) Open-ended questions can be challenging in high illiteracy areas. C) Different administration methods may be needed for diverse regions.

Which of the Following Statements Are True Concerning Questionnaire Design