Which of the tasks below might be conducted by the researcher during the "problem definition" and the "development of an approach to the problem" steps of the marketing research process?
A) qualitative research
B) interviews with industry experts
C) analysis of secondary data
D) all of the above

Question

Quizplus · Accepted Answer

All of the tasks listed may be conducted during the problem definition and development of an approach to the problem steps of the marketing research process. Qualitative research can help to provide insights into customer needs and preferences, while interviews with industry experts can provide valuable perspectives on industry trends and challenges. Analysis of secondary data can help to identify key trends and patterns in the market that can inform the research process.

Which of the Tasks Below Might Be Conducted by the Researcher