Marketing managers need the information provided by marketing research for many reasons.Which of the following is not a reason to need information provided by marketing research?
A) Consumers have become more affluent and sophisticated.
B) Competition has become more intense.
C) Firms have become national and international in scope.
D) All of the above are reasons to need information provided by marketing research.

Question

Quizplus · Accepted Answer

All three options (consumers becoming more affluent and sophisticated, increased competition, and firms becoming national/international) are reasons why marketing managers need the information provided by marketing research. Therefore, D is the correct answer.

Marketing Managers Need the Information Provided by Marketing Research for Many