________ is a type of problem identification research.
A) Distribution research
B) Promotion research
C) Market characteristics research
D) Pricing research

Question

Quizplus · Accepted Answer

Market characteristics research is a type of problem identification research that aims to identify and understand market characteristics such as size, growth, competition, trends, and segments. This type of research is used to generate insights that can help businesses identify opportunities, develop marketing strategies, and make informed business decisions. Options A, B, and D relate to other types of marketing research.

________ Is a Type of Problem Identification Research