The purpose of the interview with the VP of Marketing of the Hilton Waikoloa at the end of the chapter was:
A) To show the success of a hotel to promote itself by augmenting the environment
B) To show how a city works with a state to promote itself
C) To show how a hotel works with a destination to promote itself and the destination
D) To show a failure of a hotel to promote itself by neglecting the environment
Correct Answer:
Verified
Q21: Chapter 9 turns the focus of discussion
Q22: Government interest in tourism has primarily stemmed
Q23: The example in the text about The
Q24: NTO stands for:
A) National Trade Organizations
B) National
Q25: According to the World Tourism Organization (UNWTO),
Q27: The expanding_ in many countries with developed
Q28: Factors contributing to the growth in tourism
Q29: The fastest growing destinations in recent years
Q30: The major environments that are contributing forces
Q31: The multiplier effect is part of the:
A)
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