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The Purpose of the Interview with the VP of Marketing

Question 26

Multiple Choice

The purpose of the interview with the VP of Marketing of the Hilton Waikoloa at the end of the chapter was:


A) To show the success of a hotel to promote itself by augmenting the environment
B) To show how a city works with a state to promote itself
C) To show how a hotel works with a destination to promote itself and the destination
D) To show a failure of a hotel to promote itself by neglecting the environment

Correct Answer:

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