It is necessary to select and understand our target markets before effective and efficient positioning strategies can be developed.
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Q14: Maslow was a psychologist who explained how
Q15: There is no need for education of
Q16: The leisure traveler group contains the greatest
Q17: The business traveler is defined as a
Q18: A reference group is a group that
Q20: Behavior theories are important in hospitality because
Q21: The process of selective choice goes in
Q22: Which statement is correct regarding the "hierarchy
Q23: Perception is _.
A) The truth
B) Reality
C) A
Q24: Resort guests are about:
A) 1/2 business travelers
B)
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