The behavior of a customer is a process and the act of buying is only an intermediate stage in that process.

Question

Quizplus · Accepted Answer

The behavior of a customer encompasses a series of steps leading up to and following the act of purchasing, including the recognition of a need, information search, evaluation of alternatives, the purchase decision, and post-purchase behavior. The act of buying is just one part of this broader process.

The Behavior of a Customer Is a Process and the Act