What a marketer perceives is what the customer perceives.
Correct Answer:
Verified
Q2: The leisure market is comprised of travelers
Q3: When customers begin a search process, they
Q4: The buying decision process as outlined in
Q5: Hospitality customers have exactly the same behaviors
Q6: Understanding the customer begins with five generally
Q8: A reference group may be defined as
Q9: Segmenting hospitality customers is a way of
Q10: Creating beliefs is much easier than changing
Q11: The behavior of a customer is a
Q12: Attitudes are the cognitive component on the
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