Grouping various types of hospitality customers based on common needs and wants is called:

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Segmenting is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics. In the context of hospitality, this involves grouping customers based on common needs and wants to tailor services and marketing efforts more effectively.

Grouping Various Types of Hospitality Customers Based on Common Needs