________means moving backward into the production process (upstream) or forward into the distribution process (downstream).

Question

Quizplus · Accepted Answer

Vertical integration refers to a company expanding its operations either upstream into production or downstream into distribution, thereby controlling more stages of the supply chain. Horizontal integration, in contrast, involves a company expanding at the same point in the supply chain, such as a manufacturer acquiring another manufacturer.

________Means Moving Backward into the Production Process (Upstream) or Forward