Worksheets cannot be developed for calculating the lifetime value of a customer.
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Q8: The lifetime value of a customer is
Q9: Relationship/loyalty marketing is not applicable when there
Q10: The loyalty circle includes process, value, communication
Q11: On the loyalty ladder, you want to
Q12: The first two rungs of the customer
Q14: The strategy for prospects is to tailor
Q15: Worksheets and formulas cannot be used to
Q16: The evolution of building loyalty diagram moves
Q17: There is a school of thought that
Q18: Trust is an antecedent of loyalty because
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