The first two rungs of the customer loyalty ladder are suspects and prospects.
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Q7: The final rung of the customer loyalty
Q8: The lifetime value of a customer is
Q9: Relationship/loyalty marketing is not applicable when there
Q10: The loyalty circle includes process, value, communication
Q11: On the loyalty ladder, you want to
Q13: Worksheets cannot be developed for calculating the
Q14: The strategy for prospects is to tailor
Q15: Worksheets and formulas cannot be used to
Q16: The evolution of building loyalty diagram moves
Q17: There is a school of thought that
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