Relationship/loyalty marketing is applicable when there is an ongoing and periodic desire for service by the customer.
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Q1: According to TARP, if complaints are resolved
Q3: Commitment is the belief that an ongoing
Q4: The value portion of the the loyalty
Q5: A frequency program focuses on the long
Q6: In loyalty marketing, customers are considered valuable
Q7: The final rung of the customer loyalty
Q8: The lifetime value of a customer is
Q9: Relationship/loyalty marketing is not applicable when there
Q10: The loyalty circle includes process, value, communication
Q11: On the loyalty ladder, you want to
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