Worksheets and formulas cannot be used to determine the lifetime value of a customer.
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Q10: The loyalty circle includes process, value, communication
Q11: On the loyalty ladder, you want to
Q12: The first two rungs of the customer
Q12: The first two rungs of the customer
Q13: Worksheets cannot be developed for calculating the
Q14: The strategy for prospects is to tailor
Q16: The evolution of building loyalty diagram moves
Q17: There is a school of thought that
Q18: Trust is an antecedent of loyalty because
Q19: Relationship marketing and cultivating and maintaining customer
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