The evolution of building loyalty diagram moves from strategic to tactical as it proceeds from left to right.
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Q11: On the loyalty ladder, you want to
Q12: The first two rungs of the customer
Q12: The first two rungs of the customer
Q13: Worksheets cannot be developed for calculating the
Q14: The strategy for prospects is to tailor
Q15: Worksheets and formulas cannot be used to
Q17: There is a school of thought that
Q18: Trust is an antecedent of loyalty because
Q19: Relationship marketing and cultivating and maintaining customer
Q21: In the loyalty circle, value added features
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