The overall trend in the industry has been toward _________the marketing budget as a percent of total revenue as the cost of implementing various aspects of the marketing program has continued to _________.
A) Decreasing; rise
B) Increasing; rise
C) Increasing; fall
D) Decreasing; fall
Correct Answer:
Verified
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Q27: The example in the text of "The
Q28: Besides collecting "hard data" such as occupation
Q29: If you want to know who your
Q30: The marketing budget and plan should be
Q32: In creating a marketing plan, collection of
Q33: According to the text the advent of
Q34: A marketing budget might include:
A) Payroll for
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Q36: The industry- wide average for marketing dollars
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