Database marketing has all of the benefits except:

Question

Quizplus · Accepted Answer

Database marketing primarily focuses on collecting and utilizing customer data for more targeted and efficient marketing efforts. While it does involve communication with customers, saying it aligns itself with direct marketing "which implies two-way communication" might be misleading. Direct marketing is a component of database marketing strategies, but database marketing's core is about data collection, analysis, and utilization rather than the communication method itself.

Database Marketing Has All of the Benefits Except