Most industry observers agree that hospitality website designers fail to:
A) Provide incentive to enter and actively "surf" the site
B) Provide information to promote the brand's image
C) Provide information needed for consumers to make a purchase decision
D) Provide enough segmentation for different users
Correct Answer:
Verified
Q40: Database marketing should begin with:
A) Prospecting future
Q41: According to Larry Chase in his discussion
Q42: Explain the role the internet has had
Q43: According to the text, what market segments
Q44: RFP stands for:
A) Request For Permission
B) Request
Q45: The example with Greti Menning about customer
Q46: Proprietary marketing databases are:
A) For that individual
Q47: Database marketing is much more than _.
A)
Q49: When designing a hospitality website, the needs
Q50: Databases may be used to:
A) Communicate with
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