The role of the travel agent is changing with the advent of the internet, but recent reports show that fewer agency locations were producing substantially more bookings than in prior years.

Question

Quizplus · Accepted Answer

The internet has indeed changed the role of travel agents, making some aspects of their traditional role less essential as consumers can now book flights, hotels, and tours directly online. However, travel agents have adapted by offering more specialized, personalized services, and focusing on complex travel arrangements, luxury, or niche markets. This adaptation has allowed many agencies to increase their productivity and value, leading to situations where fewer agency locations are generating more bookings by focusing on higher-value services rather than a high volume of simple transactions.

The Role of the Travel Agent Is Changing with the Advent