"Consortium" is a term that describes combining strengths of individual agencies to establish marketing and negotiating clout as a channel member.

Question

Quizplus · Accepted Answer

A consortium is indeed a group of companies or organizations that come together to pool resources, share expertise, or combine their strengths in order to achieve a common goal, such as enhancing their marketing and negotiating power within a channel.

"Consortium" Is a Term That Describes Combining Strengths of Individual