There are two major strategies for increasing usage of a product in a distribution channel:__________ strategy and __________strategy.

Question

Quizplus · Accepted Answer

The two major strategies for increasing usage of a product in a distribution channel are "Push" and "Pull". The "Push" strategy involves pushing the product through the distribution channels to end consumers, whereas the "Pull" strategy involves creating demand among consumers, thus encouraging the distribution channels to carry and sell the product.

There Are Two Major Strategies for Increasing Usage of a Product