Many promotions break down when employees fail to notify their managers of the specific details of a promotion, how it was implemented and how it was handled on the front line.
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Q7: Merchandising is an in-house marketing technique designed
Q8: Details of a promotion such as price,
Q9: There are essentially two types of sales
Q10: One goal of the communications mix is
Q11: There is only one reason to create
Q13: Sales promotions should be single minded and
Q14: The example in the text about the
Q15: One of the critical points of creating
Q16: Conducting research to evaluate a promotion might
Q17: Promotions are usually best left to conventional
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