One goal of the communications mix is to "increase the tangibility of the product/service mix."

Question

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The communications mix, which includes advertising, sales promotion, personal selling, public relations, and direct marketing, aims to enhance the visibility and awareness of a product or service. By effectively communicating the benefits and features of a product or service, it helps to make the intangible aspects more tangible and understandable to the consumer, thereby increasing its perceived value and appeal.

One Goal of the Communications Mix Is to "Increase the Tangibility