There is only one reason to create a sales promotion: to create awareness.
Correct Answer:
Verified
Q6: Sales promotions are used to:
A) Create demand
B)
Q7: Merchandising is an in-house marketing technique designed
Q8: Details of a promotion such as price,
Q9: There are essentially two types of sales
Q10: One goal of the communications mix is
Q12: Many promotions break down when employees fail
Q13: Sales promotions should be single minded and
Q14: The example in the text about the
Q15: One of the critical points of creating
Q16: Conducting research to evaluate a promotion might
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