The example in the text about the Hilton Hotel in New Orleans and wine sales is an example of a successful promotion producing long-lasting results.
Correct Answer:
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Q9: There are essentially two types of sales
Q10: One goal of the communications mix is
Q11: There is only one reason to create
Q12: Many promotions break down when employees fail
Q13: Sales promotions should be single minded and
Q15: One of the critical points of creating
Q16: Conducting research to evaluate a promotion might
Q17: Promotions are usually best left to conventional
Q18: Merchandising has one distinct and overall purpose:
Q19: An example of a sales promotion is
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