There are essentially two types of sales promotions: those that are centered on established events and those that are created on their own.
Correct Answer:
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Q4: All sales promotions should have an evaluation
Q5: Sales promotions are marketing communications that serve
Q6: Sales promotions are used to:
A) Create demand
B)
Q7: Merchandising is an in-house marketing technique designed
Q8: Details of a promotion such as price,
Q10: One goal of the communications mix is
Q11: There is only one reason to create
Q12: Many promotions break down when employees fail
Q13: Sales promotions should be single minded and
Q14: The example in the text about the
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