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Which of the Following Would Be the Most Accurate Statement

Question 38

Multiple Choice

Which of the following would be the most accurate statement when evaluating a promotion?


A) An evaluation should answer the question: would the customers have come anyway?
B) Sales increases or decreases should be directly linked to the promotion
C) Promotions do not usually have formal evaluations post promotion
D) None of the above is an accurate statement for evaluating a promotion

Correct Answer:

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