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Public Relations Efforts by Businesses After Hurricane Katrina

Question 36

Multiple Choice

Public relations efforts by businesses after hurricane Katrina:


A) Looked to capitalize on the loss by obtaining market share gains in evacuee destination cities
B) Were widespread and swift and aimed at helping employees and evacuees
C) Exploited the dire circumstances of the victims
D) Included donations from hoteliers like Marriott who offered loyalty reward customers the opportunity to convert their points into monetary donations for the Red Cross
E) Both B & D

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